The Perfect Retainer Offer: What to Include (and What to Avoid)
A retainer that doesn’t convert isn’t a sales issue. It’s a design issue. And the good news is that offer design is one of the most fixable parts of your business.
Is Your Business Ready For Retainers?
A retainer that doesn’t convert isn’t a sales issue. It’s a design issue. And the good news is that offer design is one of the most fixable parts of your business.
Retainers are often sold as the solution to inconsistent income. But here’s the part that doesn’t get talked about enough: signing a retainer client is the easy part. Keeping them is where things fall apart.
Many coaches and service providers, especially those operating at low six figures, have built their businesses on skill and effort. But their income still fluctuates unpredictably.